The Big Mouth Local (“BML”) pay-per-click team manages Google Adword or Yahoo campaigns when requested or otherwise deemed necessary.
Before this management, an extensive keyword analysis is completed. This analysis is necessary to create a keyword strategy. Once those elements are complete, ad groups are created, and bids are placed for ads. Through careful monitoring, we naturally increase the quality/relevance score of each ad and inversely decrease the cost per click of each ad proportionate with the increase of the quality score, thus delivering more focused leads for less money, which increases the return on investment of each campaign.
Once a pay-per-click account is created for a small-to-medium size business (“SMB”) client, BML then manages the advertisement(s) onwhether on Google, Yahoo and Bing based on what is ordered. The BML pay-per-click team will schedule visibility—24 hours a day, 7 days a week—turning keywords on and off at varying days and times for geo- and demographic-targeted areas based on zip code, target age, gender and more. The BML pay-per-click team will also give the SMB client access to results on the Big Mouth Direct dashboard or provide comprehensive reports by email.